Current Writing Trends
Depending on what you are writing about, whom you are writing for, and what forum you are writing on, you need to keep up with the trends. I am not a huge proponent of trends. They can move fast and become old news before you even blink. However, when working with social media and short form, trends can push your visibility. So, what are the current trends?
Diversity and inclusivity. There has been an increasing emphasis on diverse representation in writing, including diverse characters, perspectives, and experiences. Many writers are also making efforts to be more inclusive by avoiding harmful stereotypes and promoting social justice. No need to get political or showcase your stance. Showing that inclusivity and diversity is enough.
Sustainability and environmentalism. Environmental issues are becoming increasingly relevant, and many writers are addressing topics like climate change, sustainability, and eco-friendly lifestyles. This can be more on the side of personal essays and social media postings. Blogs are a great place to play out views, information, and examples of how to make a change in our lives.
Personalization and authenticity. With the rise of social media and personal branding, there has been a growing emphasis on authenticity and personalization in writing. Many writers are seeking to connect with readers on a more personal level by sharing their own experiences and perspectives. Blogs and personal pages are good to show your audience who you are. If your audience or client is looking to rebrand or create a brand, they must see what yours looks like.
Mental health and wellness. Writing about mental health and wellness has become more prevalent in recent years, as people seek to address issues like anxiety, depression, and burnout. Many writers are sharing their own stories and experiences, as well as offering advice and support. This subject has become less taboo over the years. People search our more information and a community to be able to relate to and talk to. This is something I hold close to as it is something I suffer from. Connecting with your audience on a personal level and giving them an outlet is a great way to grow your readership.
Short-form content. With social media and mobile devices, there has been an increasing demand for short-form content, such as blog posts, social media updates, and micro-fiction (see other post). Many writers are adapting to this trend by creating shorter, more concise pieces of writing that can be easily consumed on the go. People have short attention spans. Everything is instant. As writers, we want to tell a story, but perhaps it is too long-winded. Micro-fiction can help push a narrative but with less wordiness.
There are more trends to mention. These are just a handful. Some of these may not affect your writing. Maybe they will help give you that push you need. As I said in the beginning, trends are not something I seek out. But when we are trying to be seen and utilize the tools at our disposal, trends can help exponentially. In the end, it is your work. You do and write what makes you happy. Put out there what you are passionate about. There isn’t any failure there.